The Hero Archetype An Exploration Into The Common Traits...

The Hero Archetype: An Exploration into the Common Traits of Fictitious Heroes through the Analysis of J.K. Rowling s Harry Potter and the Philosopher s Stone There is a common belief that all fictional heroes are different. After all, different situations require different methods and skill sets. Despite their differences, many heroes in works of fiction have three specific similarities: mysterious parentages, difficult childhoods, and the discovery of their destinies. These three traits make up the hero archetype. The hero archetype is present in both modern day fiction, as well as tales of old. The main character of the novel, Harry Potter and the Philosopher s Stone by J.K. Rowling, is a prime example of the hero archetype. Orphaned from infancy, Harry endures a difficult childhood isolated from his true world until the discovery of his destiny: he is to become an exceptional wizard. The traits described within the hero archetype are significant because they produce a hero of a specific nature, ulti mately allowing said hero to achieve their destiny. One of the most common traits exhibited by heroes in works of fiction is mysterious parentage. The hero s parents are typically important people who possess special powers or another special trait of sorts. The parents are sometimes royalty, and sometimes gods—no matter who the parents are, they always have one specific thing in common: the hero does not know them. In the novel, Harry s parents are talented and

Marketing Techniques The Old Spice - 1023 Words

There are so many marketing techniques that companies use in today’s world. There are also many competitions that companies face because of the advancement of marketing and different kind of brands. Old spice does a great job advertising and campaigning by using classical conditioning. Old Spice is an American brand that males use for grooming, they do a great job marketing the product and presenting them to consumers. Classical conditioning is when theorists teach either animal or human certain behaviors passively through repetition. After the theorist teach the animals, the theorist measure and see what the response. One of the most important thing about classical conditioning is to see something repetitively, and learning how to behave.†¦show more content†¦They use this fallacy because they know it will catch the women’s attention since 60% of them are buying men’s grooming product. This would probably be Old Spice’s positioning strategy since they employ an actor who creates masculine personality. The target audience is female consumers, or single men who want to get a lady. This would also be Appeal to Men since it sets standards for men to reach to impress the ladies. This is also the bandwagon fallacy, which means, â€Å"Since a celebrity is doing it, you should do it.† In the model elaboration likelihood model has two paths central route and peripheral route. The central route is when people who are viewing this commercial are actually interested and it is more likely to leave a lasting effect that consumers can remember. The second path is the peripheral route when the person who is watching the advertisement has no idea or interest on what the product is, so it is very important to impress him or her with a good first impression of the product. The route a person choses is determined by the attitude. Attitude is influenced by the mood and how the message gets across. This model demonstrates the relationship between central and peripheral processes. Old Spice uses the central route when consumer’s motivation to buy the product is fairly high. When old spice commercial is first shown by using characteristics and how the celebrity smells, it first goes into depth of information processing, and sometimes it changes theShow MoreRelatedOld Spice Rhetorical Analysis738 Words   |  3 PagesOld Spice’s Changes in Rhetoric Use Throughout the Ages The company of Old Spice is most commonly known for selling body wash and other mens products. The Old Spice brand was started by the Shulton Company in 1937 and it’s original target audience was women, but later changed it to men’s goods as the sales were larger there. The company continues to sell men’s products to this day. The company started advertising to sailors and hard working men at the start of it’s creation. However the companyRead MoreA Profile of Facebook Essay1579 Words   |  7 Pagesexpanded a lot over the years. Initially, it was only created for the United States but has extended to other countries and now targets almost anyone and not just high school and college students. On February 4, 2004 Facebook was created by 19-year-old Harvard sophomore, Mark Zuckerberg. It initially started as Facemash in 2003, where students were allowed to compare two students and see who was â€Å"hotter†. Zuckerberg started Facemash with Dustin Moskovitz and Chris Hughes, two of Zuckerberg’s fellowRead MoreBusiness : Spice Merchants Of Aussie India1729 Words   |  7 PagesIn West End (4101), there is a grocery store named Spice Merchants Aussie India, which produces most of the South Indian grocery as well as a bit of Asian food products. In this store daily use foods like grams, different kinds of flours, rice of various brands ,variety of spices and snacks like chips biscuit, are available. It also sells frozen vegetables of different kinds, fruits and deserts. The fresh vegetables and fruits are mostly available on Sunday. Apart from grocery store they also haveRead MoreRhetorical Analysis of an Ad Essay1919 Words   |  8 PagesOld Spice Rhetorical A nalysis Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their â€Å"man† uses old spice body washesRead MoreMass Markets and Mass Production1814 Words   |  7 Pageshave lost its appeal. The time where mass production of goods and services for all customers are long gone. Mass Marketing is paving way for Niche Marketing using more personalised approach. 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(Rouse) Buzz marketing is a different approach to marketing than the traditionalRead MoreWine Making: The Malbec Grape Essay1084 Words   |  5 Pageshas become popular and widely grown in South West France in last several decades. Moreover, in Argentina it has become the leading variety. The Malbec tends to have a very dark inky color and robust tannins, and usually it is berry fruit flavour and spice finished. It is also called Auxerrois or Cà ´t Noir in Cahors, called Malbec in Bordeaux, Pressac in other regions, and it has extensive more than 50 varietal synonym names (Robinson, 1986). History of Malbec Malbec is originated in Cahors region inRead MoreContent Marketing : Changing How Companies Approach Prospects And Existing Consumers973 Words   |  4 Pageswith the old, in with the new. Content marketing is changing how companies approach prospects and existing consumers in the customer life cycle. The purpose of content marketing is to â€Å"create awareness, generate leads, and convert leads into customers.† However, don’t make the classic mistake of assuming that everyone who visits your site is ready to purchase your product or service. Research shows that 96% of people visiting your website aren’t ready to purchase. Content marketing plays an integralRead MoreThe Power of Persuasion in Advertisements Essay1220 Words   |  5 Pagesreaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience. Demographics play a large role in aiding businesses with the adequate information to convinceRead MoreFeminine And Feminine Colors Of Lavender And Camille Are Reserved For Females Essay1632 Words   |  7 PagesIn The United States, nearly ever individual could differentiate between whether a scent is feminine or masculine. We ascribe scents of must and spice to males; scents of lavender and Camille are reserved for females exclusively. Victoria Frolova of Bois de Jasmin (a professionally trained perfume specialist), finds the notion of gendered perfumes to be socially constructed. Although the western world may be very dichotomous in perfume, this is not the case universally. In a perfume expedition to

The Most Dangerous Game Free Essays

What is the main issue in the story? What if it the issue about the important idea in the story? The most important idea is about the character Rainsford versus nature, Rainsford versus himself, and Rainsford versus Zaroff. In the story â€Å"The Most Dangerous Game† by Richard Connell the main character, Rainsford, experiences both have internal and external conflict. Rainsford experiences have the external conflict. We will write a custom essay sample on The Most Dangerous Game or any similar topic only for you Order Now For example, when he fell in the ocean and had a tough battle with the water â€Å"He struggle up to the surface and tried to cry out †¦ him gag and strangle†. Rainsford barely have enough energy to swim to the Ship-Trap Island. He were had struggle with the water and trying to fight back for his life. In addition, when he on the ship with his friend and talk about the weather† ‘Nor four yards’, he admitted Rainsford. ‘Ugh! It’s like moist black velvets’ †. The weather is really bad, and it so dark even he has good eyes but he can’t see anything if it kind of far. The weather is an effect to how Rainsford fell in the ocean. Rainsford external conflict show that how he versus the nature and himself. Rainsford’s internal conflict created many mental challenges for him. For example, when he fell out of the ship, in the ocean he had to stop panicking or he would drown â€Å"A certain cool headedness had come to him it was not the first time he had been in a tight place†. He had been danger place many times so he had more experience and know what to do. He is a very brave person, if it was someone else may be the will be really scared and don’t know what to do. In addition, when in the jungle he keeps telling himself that he will not lose his nerve â€Å"I will not lose my nerve. I will not†. He had to control himself to go through all the game. If he being scared and don’t know do anything he may lose the game. In Rainsford internal conflict it show he is a brave person, how can he control his thinking to be life. Connell has written a story about hunted people, a serious game in the world. There is a lot of people get lost, have to play the game, and got killed by a man. Nobody knows who they are. But one day, a man comes to the island. He also has to play the it. â€Å"The Game†. And he win. How to cite The Most Dangerous Game, Essay examples The Most Dangerous Game Free Essays Michelle Anne Rubio Mrs. McCann English 9 20 October 2011 How do Rainsford’s actions affect the story’s theme? In the short story, The Most Dangerous Game, Richard Connell tells the tale of an exceptionally skilled hunter named Rainsford. Rainsford falls off his yacht and ends up on the shores of Ship Trap Island, home to the evil General Zaroff and finds himself in a game of man vs. We will write a custom essay sample on The Most Dangerous Game or any similar topic only for you Order Now man against a person who finds thrill in hunting and killing human beings. However, despite the fact that Rainsford is forced to face a surplus of life threatening obstacles he does not back down. Throughout this story Rainsford’s skill, whit, determination, and persistence are put to the test over and over again in this game; the odds are not in his favor but he quickly grasps the reality that if he is to survive he must will himself to do so. Evidently, Rainsford’s hardwork is rewarded in the end when he beats the General at his own game but more importantly saves his own life. Rainsford is told about Ship Trap Island where, through sailor lore, those who arrive on the island never return home. Whitney states, â€Å"Those fishy blue eyes held a look I never saw there before. This quote explains a scene in the story where Rainsford notices a look in the captain’s eyes that he has never seen before which reveal a sense of suspicion and alertness, as well as a hint of fear. This quote hints the future of the story by comparing the scared look in the captain’s eyes and being â€Å"Fishy† or suspicious; thus foreshadowing the dangers of Ship Tr ap Island. Although Rainsford has seen the fear in the captain’s eyes, his opinion on hunting remains the same as he states, â€Å"Pure imagination. † In this scene, this quote shows how Rainsford is not shaken by the sailor lore that seems to have everyone else on edge. This shows that Rainsford acquires a kind of competence toward something in the story that in fact, is very serious. Rainsford is headstrong about his â€Å"Bravery† toward Ship Trap Island despite of everyone else’s fear toward it. Rainsford has fallen off the yacht but fortunately has been able to pursue through and end up on the shores of Ship Trap Island. â€Å"But as he forged along, he saw to his great astonishment that all the lights were in one enormous building- a lofty structure with pointed towers plunging up into the gloom. This scene describes the point in the story where Rainsford is on the island and sees the chateau. This quote lines up Rainsford to meet General Zaroff as he brings himself to arrive at his chateau. â€Å"There is no greater bore than perfection. † In this scene General Zaroff and Rainsford are talking about their take on hunting when General Zaroff non-shalontly implies his psychotic opinion that it is okay to hunt humans by tell ing Rainsford how everything else has failed to satisfy his thrill. This quote shows the loss of interest General Zaroff is experiencing because he no longer finds hunting as a challenge. General Zaroff makes it clear to Rainsford what his interest on this island is and Rainsford suddenly finds himself in a life-threatening situation when General Zaroff wants him to take part in his game. Rainsford is forced to compete with the evil General Zaroff in a game of man vs. man. â€Å"Keep your nerve, Keep your nerve. In this scene, Rainsford is playing in the game against the General and is having trouble adjusting to the level of persistence and skill that he needs in order to survive. This quote shows the amount of pressure that Rainsford is in as he struggles to keep himself under control in order to stay focused. â€Å"But, perhaps, the General was the devil. † In this scene Rainsford had created a trail in which he hoped to trick General Zaroff with however, it did not work. This quote shows very bluntly, what Rainsford thinks of General Zaro ff by comparing his evil with the devil. Throughout this story, Rainsford has been striked with many surprises but he knew better than to let the blows of hardship knock him down. As the game goes on it does not get easier for Rainsford, but he sure does not go easier on this game. As he is challenged by General Zaroff, a man of savagery, he is constantly pushed further and further past his limits. However, General Zaroff is no match for the amount of determination Rainsford holds within himself. Due to the fact that Rainsford did not give up even when things were so vastly unfortunate he ends up winning the game    How to cite The Most Dangerous Game, Papers The Most Dangerous Game Free Essays Critical Analysis Essay â€Å"A Sound of Thunder† by Ray Bradbury Imagine using a time machine to hunt one of the biggest dinosaurs of all kind. Ray Bradbury’s plot makes the reader wonder in our minds which leads us to hints and makes us foreshadow that something bad is going to happen next. The short story A Sound of Thunder by Ray Bradbury uses imagery, figurative language, and tone to create the mood of bone-chilling, nightmare, and seriousness. We will write a custom essay sample on The Most Dangerous Game or any similar topic only for you Order Now The imagery in the story supports the mood of bone-chilling by describing the jungle and everything in it. â€Å"The fog that enveloped the machine blew away and they were in an old time. † The author describes it to us making us think something horrible is going happen. The author says â€Å"the jungle was wide full of twittering, rustlings, murmurs, and sighs,† this sentence helps us know what the jungle looks like which is bone chilling. He describes the jungle as broad also and it is an entire world forever and forever. The way the author describes the dinosaurs makes it bone chilling, â€Å"it’s armored flesh glittered like a thousand green coins. † â€Å"The coins crusted with slime, steamed. † The author uses imagery to help us create the mood of bone chilling. The figurative language in the story supports the mood of nightmare by describing the dinosaur. The author describes the dinosaur like a thousand green coins, it’s armored flesh. Like a stone idol, a mountain avalanche, the dinosaur fell. The author used a simile to describe the dinosaur as an avalanche because the dinosaur is humongous. He uses figurative language to make the story nightmarish and to let us know how big and dangerous the dinosaur is. The use of tone supports the mood of seriousness by Travis telling Eckles not to get out of the path. By Travis telling Eckles not to get out of the path so many times the reader can foreshadow that he might step outside and he might change the future. They tell Eckles to shoot on the red paint on the dinosaur and nowhere else because the one they kill were going to die. Travis uses a serious tone after they almost got killed by Eckeles and says â€Å"this fool nearly killed us. † The use of a serious tone lets the reader predict something bad is going to happen. The author did a good job by letting readers foreshadow by their hints in the story. The short story A Sound of Thunder by Ray Bradbury uses imagery, figurative language, and tone to create the mood of bone-chilling, nightmarish, and seriousness. Through the use of imagery the reader was able to create the mood of bone chilling when he describes the dinosaur so hauntingly. Through figurative language the reader thinks the mood of nightmarish because how he describes the jungle so broad and high. Finally, through the use of tone the reader could feel the mood of seriousness because how Travis tells Eckles not to step outside of the path and not to shoot dinosaurs without red paint. By reading this story it tells the readers that if you do not listen and change something there will be consequences How to cite The Most Dangerous Game, Essay examples

Unilevers Operation Management Samples †MyAssignmenthelp.com

Question: Discuss about the Unilever's Operation Management. Answer: Introduction Unilever is among the largest consumer product manufacturers globally. Unilever specializes in the manufacture, distribution, and sale of various trusted brands and specializes in the manufacture of Beverages, Food, personal care and cleaning products. The company was established in 1930 and is today spread across the globe. As of 2017 the company has a total of 169,000 employees and has registered a net income of 5.5 Billion Pounds in 2016. The company has registered constant growth over the years but automation and advances in technology have resulted in the number of employees working for Unilever to reduce from 290,000 in the year 2000 to just 169,000 in 2017. This has resulted in the current workforce needing to take up alternative responsibilities which has added pressure on the Unilever operation managers and staff. Unilever's Operation Management Unilever has distributed its operations globally which has resulted in the head office needing to coordinate and manage operations at a global scale. This has resulted in the need to distribute responsibilities among operation managers who have been assigned specific roles that allow each manager to monitor and report their assigned work stations performance. There are ten decision areas that the operation managers have been assigned to manage namely: Products/ Service Design, Quality management, Process and Capacity Design, Location Strategy, Layout Design and Strategy, Human Resources and Job Design, Supply Chain Management, Inventory Management, Resource scheduling and Management, Maintenance Each of these operations plays a critical role towards ensuring the brands smooth operations and also ensures the brand remains competitive on the global market(Thompson 2017). To manage each of the operational tasks effectively, operation managers have been assigned to monitor, manage and report their operation progress following a hierarchy leadership platform. This eliminates the requirement for highly ranked officials to manage operations and frees their thus allowing them to monitor global operations, expansion planning and brand development. Unilever's Supply Chain Transformation Declining sales and revenue generation due to increasing competition in the consumer good and service market meant that Unilever had to adopt a radical supply chain transformation to remain in operation. The first move would see Unilever adopt a new approach to managing its supply chain by focusing on the following areas: Understanding the supply chain influences to growth, Emphasis on Improving Profit margins through Automation, Increasing capital efficiency, Developing a Unilever Sustainable Living Programme. In addition to the above-mentioned areas, Unilever has also fully integrated its back office operations at the supply chain control tower of its operations centre in Poland. This would allow better monitoring of operations at different manufacturing plants and data analysis which can help determine areas that needed further improvement. As digital technology and the internet make connectivity easier Unilever back office operations also becomes more efficient with regard to monitoring and report on different Unilever manufacturing and supply chain operations(Marle 2016). Another major development related to the supply chain transformation was the way Unilever took charge of handling its European Logistics. Traditionally, Unilever had depended on contracted logistics companies to distribute its products to customers across different regions in Europe but this was leading to high costs and low revenue generation. Instead, Unilever would develop its own supply chain network known as the point to point network which adopted a courier type approach of distributing Unilever products across Europe. The point to point network would comprise of 9 main hubs across Europe which would result in reducing the movement of a truck by 20%. Unilever's Operation Supply Chain Management Unilever has 260 factories and over 460 ware houses across the globe results in Unilever having huge operations and supply chain management task on its hands. This was one of the main reasons linked to Unilever revamping its operations and supply chain management due to the company gradually registering lower profits as the brand expanded. This is contrary to expansion laws where a business should actually be registering rising profits with expansions which have resulted in Unilever adopting some radical approaches towards regaining optimum operations and spiking its profit margins(SupplyChainBrain ND). Operation Management Unilever had achieved an all-time high of 290,000 employees in the year 2000 but this high number of employees also meant that higher expense would be incurred by the business. This would prompt Unilever to begin a process and manufacturing automation transformation at many of its factories and ware houses which would see the company lay off a large number of employees. while this may sound negative the company had been forced to adopt automation for its processing to keep costs low and maintain its competitiveness against brands when where developing from emerging economies. Several competitors had already automated their operations which resulted in slashing production costs considerably and to remain in business Unilever had to adopt the same strategy. Supply Chain management The supply chain transformation adopted by Unilever would allow the business cut its supply chain costs directly by 20% which was a major achievement in terms of cost cutting. It also meant that Unilever was able to improve its supply chain management operations which would help improve efficiency and ensure its 2 billion customers were satisfied. The supply chain management would also be backed up by back office operations which helped distribute managerial responsibilities thus ensuring Unilever smooth operations and constant availability of its products and services to its esteemed customers. Unilever's Lean Thinking Unilever would also require developing a different approach linked to manufacturing so as to reduce overhead expenses and costs related to manufacturing products which remained on shelves for long periods. This meant that Unilever would need to put in place a lean thinking task force who would analysis the brand's product consumption over a specific period and determine changes in consumer purchasing interest. This data would allow Unilever would determine periods when certain of its products attracted more demand from consumers and when the products had lower demand(LeCoque 2012). This would, in turn, allow Unilever organize is factory production lines accordingly and organize the production of fast flowing products thus helping reduce costs incurred during the manufacturing process. It would also mean less capital was invested in products that sat on shelves and allows the business to have more liquid capital at all times. Unilever's Capacity Planning Another Area Unilever would need to focus its attention was towards capacity planning which involves the expansion of production capacity for certain products which have high consumer demand. OMO, Skip laundry detergents, Knorr, Robertsons, Knorrox, Aromat and Rajah have all registered overwhelming demand among consumers globally. This made it important for Unilever to increase its production capacity for these brands as opposed to other products which may register lower demand(Unilever 2013). This would also allow Unilever to focus its efforts towards certain products thus allowing the brand to increase its profits and reduce overhead expenses related to mass productions of a wide array of products. Conclusion Being able to adopt the above-mentioned measures has allowed Unilever to cut down its manufacturing costs and also allowed the business increase is productivity and supply chain management. All these factors have contributed towards the business operations and growth thus allowing Unilever to maintain its competitive and edge on the global consumer product market. Today Unilever is ranked 5th position among the top 10 FMCG Companies in the World(Lists 2017). References: LeCoque, J 2012, Operational Savings: How PG, Unilever Benefit from Shorter Product Hold Times, viewed 31 July 2017, https://www.industryweek.com/leadership/operational-savings-how-pg-unilever-benefit-shorter-product-hold-times. Lists, TB 2017, Top 10 FMCG Companies in the World 2017, viewed 31 July 2017, https://www.mbaskool.com/fun-corner/top-brand-lists/17186-top-10-fmcg-companies-in-the-world-2017.html?start=5. Marle, G 2016, Major supply chain revamp pays dividends for Unilever across Europe, viewed 31 July 2017, https://theloadstar.co.uk/major-supply-chain-revamp-pays-dividends-unilever-across-europe/. SupplyChainBrain ND, How Unilever Derives Value From Its Supply Chain, viewed 31 July 2017, https://www.supplychainbrain.com/content/research-analysis/gartner/single-article-page/article/how-unilever-derives-value-from-its-supply-chain-1/. Thompson, A 2017, Unilevers Operations Management, 10 Decisions Productivity, viewed 31 July 2017, https://panmore.com/unilever-operations-management-10-decisions-productivity. Unilever 2013, Unilever to invest 75m in capacity and capability, viewed 31 July 2017, https://www.unilever.com/news/Press-releases/2013/13-01-31-Unilever-to-invest-EUR75-million-in-building-capacity-and-capability-in-South-Africa.html.