The Hero Archetype An Exploration Into The Common Traits...

The Hero Archetype: An Exploration into the Common Traits of Fictitious Heroes through the Analysis of J.K. Rowling s Harry Potter and the Philosopher s Stone There is a common belief that all fictional heroes are different. After all, different situations require different methods and skill sets. Despite their differences, many heroes in works of fiction have three specific similarities: mysterious parentages, difficult childhoods, and the discovery of their destinies. These three traits make up the hero archetype. The hero archetype is present in both modern day fiction, as well as tales of old. The main character of the novel, Harry Potter and the Philosopher s Stone by J.K. Rowling, is a prime example of the hero archetype. Orphaned from infancy, Harry endures a difficult childhood isolated from his true world until the discovery of his destiny: he is to become an exceptional wizard. The traits described within the hero archetype are significant because they produce a hero of a specific nature, ulti mately allowing said hero to achieve their destiny. One of the most common traits exhibited by heroes in works of fiction is mysterious parentage. The hero s parents are typically important people who possess special powers or another special trait of sorts. The parents are sometimes royalty, and sometimes gods—no matter who the parents are, they always have one specific thing in common: the hero does not know them. In the novel, Harry s parents are talented and

Marketing Techniques The Old Spice - 1023 Words

There are so many marketing techniques that companies use in today’s world. There are also many competitions that companies face because of the advancement of marketing and different kind of brands. Old spice does a great job advertising and campaigning by using classical conditioning. Old Spice is an American brand that males use for grooming, they do a great job marketing the product and presenting them to consumers. Classical conditioning is when theorists teach either animal or human certain behaviors passively through repetition. After the theorist teach the animals, the theorist measure and see what the response. One of the most important thing about classical conditioning is to see something repetitively, and learning how to behave.†¦show more content†¦They use this fallacy because they know it will catch the women’s attention since 60% of them are buying men’s grooming product. This would probably be Old Spice’s positioning strategy since they employ an actor who creates masculine personality. The target audience is female consumers, or single men who want to get a lady. This would also be Appeal to Men since it sets standards for men to reach to impress the ladies. This is also the bandwagon fallacy, which means, â€Å"Since a celebrity is doing it, you should do it.† In the model elaboration likelihood model has two paths central route and peripheral route. The central route is when people who are viewing this commercial are actually interested and it is more likely to leave a lasting effect that consumers can remember. The second path is the peripheral route when the person who is watching the advertisement has no idea or interest on what the product is, so it is very important to impress him or her with a good first impression of the product. The route a person choses is determined by the attitude. Attitude is influenced by the mood and how the message gets across. This model demonstrates the relationship between central and peripheral processes. Old Spice uses the central route when consumer’s motivation to buy the product is fairly high. When old spice commercial is first shown by using characteristics and how the celebrity smells, it first goes into depth of information processing, and sometimes it changes theShow MoreRelatedOld Spice Rhetorical Analysis738 Words   |  3 PagesOld Spice’s Changes in Rhetoric Use Throughout the Ages The company of Old Spice is most commonly known for selling body wash and other mens products. The Old Spice brand was started by the Shulton Company in 1937 and it’s original target audience was women, but later changed it to men’s goods as the sales were larger there. The company continues to sell men’s products to this day. The company started advertising to sailors and hard working men at the start of it’s creation. However the companyRead MoreA Profile of Facebook Essay1579 Words   |  7 Pagesexpanded a lot over the years. Initially, it was only created for the United States but has extended to other countries and now targets almost anyone and not just high school and college students. On February 4, 2004 Facebook was created by 19-year-old Harvard sophomore, Mark Zuckerberg. It initially started as Facemash in 2003, where students were allowed to compare two students and see who was â€Å"hotter†. Zuckerberg started Facemash with Dustin Moskovitz and Chris Hughes, two of Zuckerberg’s fellowRead MoreBusiness : Spice Merchants Of Aussie India1729 Words   |  7 PagesIn West End (4101), there is a grocery store named Spice Merchants Aussie India, which produces most of the South Indian grocery as well as a bit of Asian food products. In this store daily use foods like grams, different kinds of flours, rice of various brands ,variety of spices and snacks like chips biscuit, are available. 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(Rouse) Buzz marketing is a different approach to marketing than the traditionalRead MoreWine Making: The Malbec Grape Essay1084 Words   |  5 Pageshas become popular and widely grown in South West France in last several decades. Moreover, in Argentina it has become the leading variety. The Malbec tends to have a very dark inky color and robust tannins, and usually it is berry fruit flavour and spice finished. It is also called Auxerrois or Cà ´t Noir in Cahors, called Malbec in Bordeaux, Pressac in other regions, and it has extensive more than 50 varietal synonym names (Robinson, 1986). History of Malbec Malbec is originated in Cahors region inRead MoreContent Marketing : Changing How Companies Approach Prospects And Existing Consumers973 Words   |  4 Pageswith the old, in with the new. Content marketing is changing how companies approach prospects and existing consumers in the customer life cycle. The purpose of content marketing is to â€Å"create awareness, generate leads, and convert leads into customers.† However, don’t make the classic mistake of assuming that everyone who visits your site is ready to purchase your product or service. Research shows that 96% of people visiting your website aren’t ready to purchase. Content marketing plays an integralRead MoreThe Power of Persuasion in Advertisements Essay1220 Words   |  5 Pagesreaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience. Demographics play a large role in aiding businesses with the adequate information to convinceRead MoreFeminine And Feminine Colors Of Lavender And Camille Are Reserved For Females Essay1632 Words   |  7 PagesIn The United States, nearly ever individual could differentiate between whether a scent is feminine or masculine. We ascribe scents of must and spice to males; scents of lavender and Camille are reserved for females exclusively. Victoria Frolova of Bois de Jasmin (a professionally trained perfume specialist), finds the notion of gendered perfumes to be socially constructed. Although the western world may be very dichotomous in perfume, this is not the case universally. In a perfume expedition to

The Most Dangerous Game Free Essays

What is the main issue in the story? What if it the issue about the important idea in the story? The most important idea is about the character Rainsford versus nature, Rainsford versus himself, and Rainsford versus Zaroff. In the story â€Å"The Most Dangerous Game† by Richard Connell the main character, Rainsford, experiences both have internal and external conflict. Rainsford experiences have the external conflict. We will write a custom essay sample on The Most Dangerous Game or any similar topic only for you Order Now For example, when he fell in the ocean and had a tough battle with the water â€Å"He struggle up to the surface and tried to cry out †¦ him gag and strangle†. Rainsford barely have enough energy to swim to the Ship-Trap Island. He were had struggle with the water and trying to fight back for his life. In addition, when he on the ship with his friend and talk about the weather† ‘Nor four yards’, he admitted Rainsford. ‘Ugh! It’s like moist black velvets’ †. The weather is really bad, and it so dark even he has good eyes but he can’t see anything if it kind of far. The weather is an effect to how Rainsford fell in the ocean. Rainsford external conflict show that how he versus the nature and himself. Rainsford’s internal conflict created many mental challenges for him. For example, when he fell out of the ship, in the ocean he had to stop panicking or he would drown â€Å"A certain cool headedness had come to him it was not the first time he had been in a tight place†. He had been danger place many times so he had more experience and know what to do. He is a very brave person, if it was someone else may be the will be really scared and don’t know what to do. In addition, when in the jungle he keeps telling himself that he will not lose his nerve â€Å"I will not lose my nerve. I will not†. He had to control himself to go through all the game. If he being scared and don’t know do anything he may lose the game. In Rainsford internal conflict it show he is a brave person, how can he control his thinking to be life. Connell has written a story about hunted people, a serious game in the world. There is a lot of people get lost, have to play the game, and got killed by a man. Nobody knows who they are. But one day, a man comes to the island. He also has to play the it. â€Å"The Game†. And he win. How to cite The Most Dangerous Game, Essay examples The Most Dangerous Game Free Essays Michelle Anne Rubio Mrs. McCann English 9 20 October 2011 How do Rainsford’s actions affect the story’s theme? In the short story, The Most Dangerous Game, Richard Connell tells the tale of an exceptionally skilled hunter named Rainsford. Rainsford falls off his yacht and ends up on the shores of Ship Trap Island, home to the evil General Zaroff and finds himself in a game of man vs. We will write a custom essay sample on The Most Dangerous Game or any similar topic only for you Order Now man against a person who finds thrill in hunting and killing human beings. However, despite the fact that Rainsford is forced to face a surplus of life threatening obstacles he does not back down. Throughout this story Rainsford’s skill, whit, determination, and persistence are put to the test over and over again in this game; the odds are not in his favor but he quickly grasps the reality that if he is to survive he must will himself to do so. Evidently, Rainsford’s hardwork is rewarded in the end when he beats the General at his own game but more importantly saves his own life. Rainsford is told about Ship Trap Island where, through sailor lore, those who arrive on the island never return home. Whitney states, â€Å"Those fishy blue eyes held a look I never saw there before. This quote explains a scene in the story where Rainsford notices a look in the captain’s eyes that he has never seen before which reveal a sense of suspicion and alertness, as well as a hint of fear. This quote hints the future of the story by comparing the scared look in the captain’s eyes and being â€Å"Fishy† or suspicious; thus foreshadowing the dangers of Ship Tr ap Island. Although Rainsford has seen the fear in the captain’s eyes, his opinion on hunting remains the same as he states, â€Å"Pure imagination. † In this scene, this quote shows how Rainsford is not shaken by the sailor lore that seems to have everyone else on edge. This shows that Rainsford acquires a kind of competence toward something in the story that in fact, is very serious. Rainsford is headstrong about his â€Å"Bravery† toward Ship Trap Island despite of everyone else’s fear toward it. Rainsford has fallen off the yacht but fortunately has been able to pursue through and end up on the shores of Ship Trap Island. â€Å"But as he forged along, he saw to his great astonishment that all the lights were in one enormous building- a lofty structure with pointed towers plunging up into the gloom. This scene describes the point in the story where Rainsford is on the island and sees the chateau. This quote lines up Rainsford to meet General Zaroff as he brings himself to arrive at his chateau. â€Å"There is no greater bore than perfection. † In this scene General Zaroff and Rainsford are talking about their take on hunting when General Zaroff non-shalontly implies his psychotic opinion that it is okay to hunt humans by tell ing Rainsford how everything else has failed to satisfy his thrill. This quote shows the loss of interest General Zaroff is experiencing because he no longer finds hunting as a challenge. General Zaroff makes it clear to Rainsford what his interest on this island is and Rainsford suddenly finds himself in a life-threatening situation when General Zaroff wants him to take part in his game. Rainsford is forced to compete with the evil General Zaroff in a game of man vs. man. â€Å"Keep your nerve, Keep your nerve. In this scene, Rainsford is playing in the game against the General and is having trouble adjusting to the level of persistence and skill that he needs in order to survive. This quote shows the amount of pressure that Rainsford is in as he struggles to keep himself under control in order to stay focused. â€Å"But, perhaps, the General was the devil. † In this scene Rainsford had created a trail in which he hoped to trick General Zaroff with however, it did not work. This quote shows very bluntly, what Rainsford thinks of General Zaro ff by comparing his evil with the devil. Throughout this story, Rainsford has been striked with many surprises but he knew better than to let the blows of hardship knock him down. As the game goes on it does not get easier for Rainsford, but he sure does not go easier on this game. As he is challenged by General Zaroff, a man of savagery, he is constantly pushed further and further past his limits. However, General Zaroff is no match for the amount of determination Rainsford holds within himself. Due to the fact that Rainsford did not give up even when things were so vastly unfortunate he ends up winning the game    How to cite The Most Dangerous Game, Papers The Most Dangerous Game Free Essays Critical Analysis Essay â€Å"A Sound of Thunder† by Ray Bradbury Imagine using a time machine to hunt one of the biggest dinosaurs of all kind. Ray Bradbury’s plot makes the reader wonder in our minds which leads us to hints and makes us foreshadow that something bad is going to happen next. The short story A Sound of Thunder by Ray Bradbury uses imagery, figurative language, and tone to create the mood of bone-chilling, nightmare, and seriousness. We will write a custom essay sample on The Most Dangerous Game or any similar topic only for you Order Now The imagery in the story supports the mood of bone-chilling by describing the jungle and everything in it. â€Å"The fog that enveloped the machine blew away and they were in an old time. † The author describes it to us making us think something horrible is going happen. The author says â€Å"the jungle was wide full of twittering, rustlings, murmurs, and sighs,† this sentence helps us know what the jungle looks like which is bone chilling. He describes the jungle as broad also and it is an entire world forever and forever. The way the author describes the dinosaurs makes it bone chilling, â€Å"it’s armored flesh glittered like a thousand green coins. † â€Å"The coins crusted with slime, steamed. † The author uses imagery to help us create the mood of bone chilling. The figurative language in the story supports the mood of nightmare by describing the dinosaur. The author describes the dinosaur like a thousand green coins, it’s armored flesh. Like a stone idol, a mountain avalanche, the dinosaur fell. The author used a simile to describe the dinosaur as an avalanche because the dinosaur is humongous. He uses figurative language to make the story nightmarish and to let us know how big and dangerous the dinosaur is. The use of tone supports the mood of seriousness by Travis telling Eckles not to get out of the path. By Travis telling Eckles not to get out of the path so many times the reader can foreshadow that he might step outside and he might change the future. They tell Eckles to shoot on the red paint on the dinosaur and nowhere else because the one they kill were going to die. Travis uses a serious tone after they almost got killed by Eckeles and says â€Å"this fool nearly killed us. † The use of a serious tone lets the reader predict something bad is going to happen. The author did a good job by letting readers foreshadow by their hints in the story. The short story A Sound of Thunder by Ray Bradbury uses imagery, figurative language, and tone to create the mood of bone-chilling, nightmarish, and seriousness. Through the use of imagery the reader was able to create the mood of bone chilling when he describes the dinosaur so hauntingly. Through figurative language the reader thinks the mood of nightmarish because how he describes the jungle so broad and high. Finally, through the use of tone the reader could feel the mood of seriousness because how Travis tells Eckles not to step outside of the path and not to shoot dinosaurs without red paint. By reading this story it tells the readers that if you do not listen and change something there will be consequences How to cite The Most Dangerous Game, Essay examples

Unilevers Operation Management Samples †MyAssignmenthelp.com

Question: Discuss about the Unilever's Operation Management. Answer: Introduction Unilever is among the largest consumer product manufacturers globally. Unilever specializes in the manufacture, distribution, and sale of various trusted brands and specializes in the manufacture of Beverages, Food, personal care and cleaning products. The company was established in 1930 and is today spread across the globe. As of 2017 the company has a total of 169,000 employees and has registered a net income of 5.5 Billion Pounds in 2016. The company has registered constant growth over the years but automation and advances in technology have resulted in the number of employees working for Unilever to reduce from 290,000 in the year 2000 to just 169,000 in 2017. This has resulted in the current workforce needing to take up alternative responsibilities which has added pressure on the Unilever operation managers and staff. Unilever's Operation Management Unilever has distributed its operations globally which has resulted in the head office needing to coordinate and manage operations at a global scale. This has resulted in the need to distribute responsibilities among operation managers who have been assigned specific roles that allow each manager to monitor and report their assigned work stations performance. There are ten decision areas that the operation managers have been assigned to manage namely: Products/ Service Design, Quality management, Process and Capacity Design, Location Strategy, Layout Design and Strategy, Human Resources and Job Design, Supply Chain Management, Inventory Management, Resource scheduling and Management, Maintenance Each of these operations plays a critical role towards ensuring the brands smooth operations and also ensures the brand remains competitive on the global market(Thompson 2017). To manage each of the operational tasks effectively, operation managers have been assigned to monitor, manage and report their operation progress following a hierarchy leadership platform. This eliminates the requirement for highly ranked officials to manage operations and frees their thus allowing them to monitor global operations, expansion planning and brand development. Unilever's Supply Chain Transformation Declining sales and revenue generation due to increasing competition in the consumer good and service market meant that Unilever had to adopt a radical supply chain transformation to remain in operation. The first move would see Unilever adopt a new approach to managing its supply chain by focusing on the following areas: Understanding the supply chain influences to growth, Emphasis on Improving Profit margins through Automation, Increasing capital efficiency, Developing a Unilever Sustainable Living Programme. In addition to the above-mentioned areas, Unilever has also fully integrated its back office operations at the supply chain control tower of its operations centre in Poland. This would allow better monitoring of operations at different manufacturing plants and data analysis which can help determine areas that needed further improvement. As digital technology and the internet make connectivity easier Unilever back office operations also becomes more efficient with regard to monitoring and report on different Unilever manufacturing and supply chain operations(Marle 2016). Another major development related to the supply chain transformation was the way Unilever took charge of handling its European Logistics. Traditionally, Unilever had depended on contracted logistics companies to distribute its products to customers across different regions in Europe but this was leading to high costs and low revenue generation. Instead, Unilever would develop its own supply chain network known as the point to point network which adopted a courier type approach of distributing Unilever products across Europe. The point to point network would comprise of 9 main hubs across Europe which would result in reducing the movement of a truck by 20%. Unilever's Operation Supply Chain Management Unilever has 260 factories and over 460 ware houses across the globe results in Unilever having huge operations and supply chain management task on its hands. This was one of the main reasons linked to Unilever revamping its operations and supply chain management due to the company gradually registering lower profits as the brand expanded. This is contrary to expansion laws where a business should actually be registering rising profits with expansions which have resulted in Unilever adopting some radical approaches towards regaining optimum operations and spiking its profit margins(SupplyChainBrain ND). Operation Management Unilever had achieved an all-time high of 290,000 employees in the year 2000 but this high number of employees also meant that higher expense would be incurred by the business. This would prompt Unilever to begin a process and manufacturing automation transformation at many of its factories and ware houses which would see the company lay off a large number of employees. while this may sound negative the company had been forced to adopt automation for its processing to keep costs low and maintain its competitiveness against brands when where developing from emerging economies. Several competitors had already automated their operations which resulted in slashing production costs considerably and to remain in business Unilever had to adopt the same strategy. Supply Chain management The supply chain transformation adopted by Unilever would allow the business cut its supply chain costs directly by 20% which was a major achievement in terms of cost cutting. It also meant that Unilever was able to improve its supply chain management operations which would help improve efficiency and ensure its 2 billion customers were satisfied. The supply chain management would also be backed up by back office operations which helped distribute managerial responsibilities thus ensuring Unilever smooth operations and constant availability of its products and services to its esteemed customers. Unilever's Lean Thinking Unilever would also require developing a different approach linked to manufacturing so as to reduce overhead expenses and costs related to manufacturing products which remained on shelves for long periods. This meant that Unilever would need to put in place a lean thinking task force who would analysis the brand's product consumption over a specific period and determine changes in consumer purchasing interest. This data would allow Unilever would determine periods when certain of its products attracted more demand from consumers and when the products had lower demand(LeCoque 2012). This would, in turn, allow Unilever organize is factory production lines accordingly and organize the production of fast flowing products thus helping reduce costs incurred during the manufacturing process. It would also mean less capital was invested in products that sat on shelves and allows the business to have more liquid capital at all times. Unilever's Capacity Planning Another Area Unilever would need to focus its attention was towards capacity planning which involves the expansion of production capacity for certain products which have high consumer demand. OMO, Skip laundry detergents, Knorr, Robertsons, Knorrox, Aromat and Rajah have all registered overwhelming demand among consumers globally. This made it important for Unilever to increase its production capacity for these brands as opposed to other products which may register lower demand(Unilever 2013). This would also allow Unilever to focus its efforts towards certain products thus allowing the brand to increase its profits and reduce overhead expenses related to mass productions of a wide array of products. Conclusion Being able to adopt the above-mentioned measures has allowed Unilever to cut down its manufacturing costs and also allowed the business increase is productivity and supply chain management. All these factors have contributed towards the business operations and growth thus allowing Unilever to maintain its competitive and edge on the global consumer product market. Today Unilever is ranked 5th position among the top 10 FMCG Companies in the World(Lists 2017). References: LeCoque, J 2012, Operational Savings: How PG, Unilever Benefit from Shorter Product Hold Times, viewed 31 July 2017, https://www.industryweek.com/leadership/operational-savings-how-pg-unilever-benefit-shorter-product-hold-times. Lists, TB 2017, Top 10 FMCG Companies in the World 2017, viewed 31 July 2017, https://www.mbaskool.com/fun-corner/top-brand-lists/17186-top-10-fmcg-companies-in-the-world-2017.html?start=5. Marle, G 2016, Major supply chain revamp pays dividends for Unilever across Europe, viewed 31 July 2017, https://theloadstar.co.uk/major-supply-chain-revamp-pays-dividends-unilever-across-europe/. SupplyChainBrain ND, How Unilever Derives Value From Its Supply Chain, viewed 31 July 2017, https://www.supplychainbrain.com/content/research-analysis/gartner/single-article-page/article/how-unilever-derives-value-from-its-supply-chain-1/. Thompson, A 2017, Unilevers Operations Management, 10 Decisions Productivity, viewed 31 July 2017, https://panmore.com/unilever-operations-management-10-decisions-productivity. Unilever 2013, Unilever to invest 75m in capacity and capability, viewed 31 July 2017, https://www.unilever.com/news/Press-releases/2013/13-01-31-Unilever-to-invest-EUR75-million-in-building-capacity-and-capability-in-South-Africa.html.

Lifting the corporate veil free essay sample

The recognition that a company is a separate legal entity distinct from its shareholders is often expressed as the â€Å"veil of incorporation†. General principle, once a company is incorporated, the courts usually do not look behind the veil to inquire why the company was or who really controls it. However in certain situations, the court will ignore the separate legal personality of a company and look to the members/controllers of the company is â€Å"lifting the veil†. This would involve treating the right or liabilities or activities of the company as the rights or liabilities or activities of its shareholders, for example treating the business od a company as that of its principal shareholder. Lifting the corporate veil is something expressly authorised by statute (statutory exceptions) and something it is adopted by the courts (judicial exception). STATUTORY EXCEPTIONS -When members become less than 2. Companies Act 1956 states that â€Å"if at any remaining member has 6 months to find another member, after which the court will lift the corporate veil and hold the sole member liable for all debts of the company† Exceptions in this case: (a) If the sole member was not aware that he was the only remaining member; or (b) The sole member is a holding company owning the entire shares of the company concerned (a wholly owned company). We will write a custom essay sample on Lifting the corporate veil or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If an officer of a company signs or issue or authorises the signing or issuance of certain instruments on behalf of the company, on which the company’s name does not appear properly -Section 121(2) Companies Act 1956 states that â€Å"such officer will be personally liable† The name of the company must appear in letters on all bill of exchange, promissory notes, cheques, negotiable instrument, endorsements and orders. If the name of the company is not properly mentioned on any of these documents, the person who signed or issued the document is liable to the holder of the document for the amount due, unless the company pays upon the instrument. -If the company carries on its business for a fraudulent purpose: Section 304(1) and (5) Companies Act 1956 states that â€Å"where any business of the company has been carried put with intent to defraud creditor of the company, the court may make the persons who were knowingly a party to the fraudulent trading may be personally liable for debt or other liabilities of the company†. At the time when a debt is contracted on behalf of a company, the officer of the company had no reasonable expectation that the company would be able to pay the debt: Section 303 (3) and 304(2) Companies Act 1956 states that â€Å"such officer will be personally liable†. In other word, that officer may be guilty of an offence and on conviction, he may be liable to pay of the whole or any part of the debt so contracted. -Transactions by a company which have the effect of avoiding or evading tax: Section 140(1) o Companies Act the Income Tax Act 1967 states that â€Å"give the right the Director-General of Inland Revenue to lift the corporate veil†

How to Figure Out What SAT Math Questions Are Really Asking

How to Figure Out What SAT Math Questions Are Really Asking SAT / ACT Prep Online Guides and Tips SAT Math questions often hit you with a lot of jargon. Some types of questions are prone to being pretty wordy, and many problems just don't make sense- they simply don't click in your brain. Well, this state of affairs simply will not do. There's got to be a better way of hammering away at these problems. And, lo and behold, the post that follows has arrived to illuminate this path. This article will walk you through how to figure out what an SAT Math question is really getting at- what it's trulyasking under all that banter. The SAT Math Question Method This process applies to all types of math problems, from word problems to algebra problems to geometry problems (and all the rest of it). The point of this procedure is to find out what the problemisreally asking so you can avoid solving for the wrong variable or answering the wrong question. A lot of it comes down to staying calm and returning to the information you know. Panicking won't help you, andyou can always build off of the information that you understand. Step 1: Give the Problem a Fair, Level-Headed Read The point here is to assess, calmly, where you are with the problem. Some problems are easy to understand, and some are not, but you won't know until you do some reading. Take a look at this question: Now, depending on how handy you are with systems of equations, this might look likean easy problem or a harder problem. The question, though, is pretty clear: "What is the value ofx?" That's what this question is asking at its very core. Not all questions will be that direct: This question has so many words that it's pretty easy to get lost in the jumble of what it's trying to say. At least, though, if we've read the problem, we know something about its general topicand we know to be very careful as we identify what it's asking.At this point, it may seem unclear: do we want Jessica's initialdeposit? Or how much money Jessica has at the end? Or else Tyshaun? The answer is none of the above, as it turns out- read on to see why. At least Jessica and Tyshaun have wisely invested their money instead of gambling it away. Step 2: Find Your Given Information and Your Question or Command Question and command terms give you crucial information about what you want to find. In the question involving Jessica and Tyshaun, I see the words, "how much (more)." That's ahuge clue to tell you what you're looking for: you want to know, in the test's words, "After 10 years,how much more money will Tyshaun's initial deposit have earned than Jessica's initial deposit?" In this example, "how (much)" is easily identified as part of a question, but be on the lookout for non-question command terms, likefind,identify, ordetermine. These, along with traditional question words likewho/what/where/when/why, are key to understanding what the problem wants you to do or to answer. Quantities are also relatively easy-to-identify pieces of given information. With Jessicaand Tyshaun, I see quantities $100, 2%, 2.5%, and 10 years. Don't skimp out on those units! The number 10 isn't much help unless I know we're talking about years. Labels are important, too. For instance, I see that Jessica and Tyshaun are earning "interest compounded annually." All this information will help you solve the problem. Not everything in every problem will help, though, so be sure to eliminate anything that seems extraneous at this point.There's not a whole ton of slack when it comes to Jessica and Tyshaun; all of that information really does pertain to the problem.Take a look at this problem, though: We don't really care that this is a storage silo being used by a dairy farmer. We can cut straight to "right circular cylinder" and go from there. Step 3: Take a Look at the Answers If the question is multiple choice, see how the answers differ. What changes from one to another? Is it the quantities involved? The arrangement of variables? The units? Check to see what stays the same and what doesn't. That'll give you some hints as to what to pay attention to. Ask yourself, what are these answer choices answering, exactly? That should be a good indicationwhere, generally, you should be looking- eliminate answers that don't answer what the question asked. Or, if they all answer the same question, that's a strong indicator of what question you should be examining. Hints may come from the units. The question, "How much milk does the dairy farm produce in a month?" would never beenanswered with a quantity of miles or cows. Gallons, maybe. Liters, maybe. But not kilometers or degrees. Why isn't "I don't know" a possible answer on the SAT? I mean, it's a true statement, right? Step 4: Rephrase the Question in a Way That Makes Sense to You You've picked out the interesting points in the problem. You've isolated the question/command. You've considered what the answershave to say. Now, bring everything together and try to express it in your own words. With Jessica and Tyshaun, I might say, "How much more money does Tyshaun earn in 10 years than Jessica?" Your version might sound a little different- that's fine, as long as we're working off of the same concept. More Helpful Tips for Understanding SAT Math Problems What follows is a smattering of other principles you can apply to math problems that are giving you trouble. Apply them often. #1: Remember There Are a Ton of Ways to Rephrase the Same Information You can word anything about a million different ways, switching from verbal to numeric and back again. Know which methods of expression jive best with you; are you more about the words or the symbols (and so on)? #2: Take Things One Step at a Time Remember that facts often flowfrom each other, one following another. You may not be given the information you need to find the answer directly, but you'll be given the information you need to findthe information you need to find the answer. If you're not sure, just take the next step you know how to take given what you know; it might lead somewhere! #3: The Test-Makers MustGive You Enough Information Again, you may need to take several steps to reach the answer, but, unless there's an answer choice which specifies that not enough information was given, there has to be enough there to find an answer. Line up all the information you've been given and ask, what bit of information is missing? And how could I find it? It's all about assembling clues. #4: IfDoesn't Mean Optional When you see the wordif, don't think of it as expressing an uncertain contingency:if means, "Be confident that it is so in the world of the SAT." In the silo problem above, "If the volume of the silo is 72Ï€ cubic yards..." means, "The volume of the silo is 72Ï€ cubic yards. Period." #5: NoteMeans"Pay Attention!" When you see the wordnote at the end of a problem, it's time to take its message to heart. Itmight be a unit conversion, as in, "Note: 1 mile - 5,280 feet," or else some other such necessary information, but it will certainly be worth, well,noting. Conclusion A lot of solving strangelyworded SAT Math problems comes down to staying calm and returning to what you know. First, give the problem a fair read. Next, dissect what it's really telling you, and what of that might be useful. If you're stuck, try working backwards. Keep the big picture in mind. Don't be afraid to tinker with problems- get that pencil moving, and do whatever looks possible: it's worth seeing what happens. What's Next? First of all, make your peace with the fact that you'll get stuck sometimes, and learn how to overcome it when it happens. Then, get going on some practice problems, including a set of real whoppers assembled for you with care. You may also be interested in paying some special attention to word problems, as these are often the toughest to interpret. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Math strategy guide, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

CRIMINAL JUSTICE MANAGEMENT Term Paper Example | Topics and Well Written Essays - 1250 words - 1

CRIMINAL JUSTICE MANAGEMENT - Term Paper Example Yet, if, in the process of preparing to commit a crime, another crime is executed out by any of the conspirators, the remaining conspirators would be deemed as culpable of the felony as much as the actual perpetrator. The US’s Supreme Court decisions in the cases of Enmund v. Florida (1982) and Tison v. Arizona (1987) are basically seeking to separate innocent accomplices from guilty ones during prosecution and sentencing. In the former case, the Court limited the putting of accomplices in murder cases to death to when the individual in question does not kill, try to kill, or predict that a killing would happen or lethal force would be used. But in Tison v. Arizona (1987), the Court widened the scope of executing murder accomplices, perhaps because most of them are major participants in the crime. In light of these bodies of law, murder accomplices should be executed because they are oftentimes guilty of aiding and or abetting the crime by their actions or omissions (Fears 1). In this case, with the armed Reneau setting out the commit the robbery, Wood cannot claim that he did not foresee the use of lethal force and or murder in the convenient store; therefore, he should be put to death. Criminal culpability and sentencing requires the meeting of actus reus (guilty act) and mens rea (guilty mind) conditions in the successful trial of a suspect. In light of these doctrines, an accomplice in a felony murder may be less guilty than the actual murderer by virtue of the lack of mens rea. This implies that an accomplice may be actively involved in a crime (by act) and not by mind. As such, subjecting such an accomplice to death sentence would be tantamount to miscarriage of justice (Crump 1156). According to Garberg and Libkuman (554), except for cases in which the principal criminal was not actually the principal, in the

Blood Spatter Analysis Essay Example | Topics and Well Written Essays - 250 words

Blood Spatter Analysis - Essay Example Interpretation of bloodstain patterns entails physical measurements of blood droplets, knowledge of motion in Physics, use of trigonometry, as well as recognition of patterns using already known experiments or photographs (Gardner & Bevel, 2008). Other evidence such as tool mark, footprint impressions, fingerprints, chemical analysis, DNA evidence are used together with splatter analysis to create the sequence of events that led to the crime. While collecting evidence using splatter analysis; care should be taken since bloodstains cannot be carried to the laboratory lab for interpretation. Photographs should also be taken in addition to drawing of sketches to facilitate piecing of the puzzle together. The photographs and sketches are essential since they help in keeping visual records of the evidence. Substrate splatter analysis technique is one of the most accurate techniques. This is attributed to the fact that it facilitates the preservation of the samples for additional chemical and biological analysis (Gardner & Bevel, 2008). Additionally, the hyper-spectral imaging used in substrate splatter analysis offers a clarity for visualizing the blood splatter; thus, necessitating easy and detailed analysis. From the above information, it is extremely essential to employ the use of splatter analysis in solving violent

Team Development Module 2 - SLP Essay Example | Topics and Well Written Essays - 500 words

Team Development Module 2 - SLP - Essay Example This will result to increase in organization’s competence on a global perspective. Workers from varied background have different talents and skills which adds value to the organization. In a health set up, diversity may improve the healthcare offered to the patients (Friedman, 2012). This is because, patients feel psychologically contented to share their experiences with people from different cultures (Shipman, 2007). In most hospital organizations, patients come from different diversified groups. For example elderly patients may not be able to disclose their problems to young employees because of the age difference (Findley, 2008). Also, in some cases, some patients may be unwilling to share their experiences with employees from opposite sex. Therefore, it is essential for the healthcare organizations to hire diversified workers who will take care of the needs of diversified clients. Diversity in healthcare organization brings together employees with different experiences and skills. Therefore, the workers are able to share their knowledge and encounters (Findley, 2008). This is essential for the healthcare organization because there is no time they will run short of expertise. The manager of the healthcare organization should always ensure a balance between different groups as a way of creating harmony and success in the organization (Shipman, 2007). Multicultural teamwork in a health organization refers to a situation where the organization has hired workers from different ethnic background (Friedman, 2012). People from different civilization have varied attitudes to work and use different approaches to solve issues in an organization. They have divergent preferences and values which affect the overall performance of the organization. In the modern society, healthcare organizations are experiencing cross-cultural challenges because they receive clients from different

Appeal of the Nazi Party

Appeal of the Nazi Party After World War I the country of Germany was no utopia leaving it vulnerable and a perfect target for the Nazi Party. There was depression, food shortage, disorder, social upheaval, anger and a loss of faith within the German citizens. The citizens were all frantically and desperately looking for someone or some party to take charge of the situation, make it better not only for individuals but the country as a whole. One can say that when the Nazi party stepped out of the shadow and into the light, the German citizens were blinded by their past sufferings and anxious desires that they did not see the Nazi party for what it truly was. Nevertheless, the Nazi party was capable of gaining control for a number of reasons; using the past governments mistakes for their benefit, they used the existing economic troubles to attract people to their party, they used the help of the always appealing and nationalist Hitler but the Nazi party was able to maintain control and power over the country and the minds of citizens through the use of propaganda. The method of propaganda used by the Nazi party contributed to the success of the political party because it was able to help them gain support from the people of Germany by influencing their minds that contributed to their actions, blind the world into what was in fact the partys goal and propaganda led to the massacre that occurred within World War II. Nazi propaganda was aimed at appealing to emotions rather than sound or even reasoning and behind it all were messages that were brain washing. Propaganda eliminated individuals so only the Nazi party itself existed and with only one party existing the citizens of Germany were trapped within their own country. The past of Germany allowed the Nazi party to come into the country and use propaganda to take control and maintain power. The Nazis used propaganda to let German citizens who they were and what their power would do. Nazis used propaganda to get the German citizens to ta g along with what they believed and brought them into a country of chaos, death and a country that alone 2started World War II. If it was not for the extreme use of propaganda the appeal of the Nazi party would have not been as influential as it was with the German citizens. In Nazi Propaganda written by Zeman he defines propaganda as the art of persuasion: persuading others that one side of the story is correct. Propaganda might take the form of persuading others that military might is too great to be challenged; that political might within a nation is too great or popular to challenge or that a government should not be challenged since it is looking out for the best for the nation.[1] Within Nazi Germany, Hitler issued Dr. Joseph Goebbels as head of propaganda. Joseph Goebbels had one important responsibility as the head of propaganda which were to ensure that no one in Germany could observe or examine anything that was argumentative or harmful to the Nazi party. In Nazi Propaganda by Zeman, the author also states that in order to ensure that all was going as followed within Germany; the Reich Chamber of Commerce was established[2]. The organization dealt with literature, art, music, radio, films and newspapers. Each aspect of German society slowly wa s manipulated into German propaganda which was led by the Nazis. Propaganda was the only way that the Nazi party was able to maintain control because the citizens continued to believe and follow the actions of the party. The past of Germany was perhaps the essential aspect that made propaganda so effortless to slither into the government. The Nazi party used the Treaty of Versailles as their main focal point, condemning it and stating it has one of the biggest factors for the failure of the country. The Nazi party promised German citizens that they would be compensated for what was rightfully theirs, promising them work and strength which created a feeling of racial and national superiority. Dr. Robert Ley was part of the the Nazi party and he held many positions within Hitlers Germany and he is best known for the racial superiority that he inflicted within the mind of German citizens.[3] Robert Ley gave a speech on March 31st 1939 titled The Jews or Us in which he rarely talked about the Jews themselves but created a view of domination for Germany. In the first lines of his speech Ley states â€Å"In human life, a leader must emerge who can win others with his faith and make them happy. That is where leadership comes from. The same is true of nations. A nation and a race are called to make the others happy. One nation must rise above the others, and raise the others as well.†[4] Robert Ley implies that Hitler is the leader of the world, of humans that has emerged and that Germany is the nation that will be the one power. Dr. Robert Ley continues to go on in his speech fabricating facts even to say â€Å"England built its empire when our cultural history was already 1500 years old.We led the world for a thousand years before English history even began.†[5] Robert Leys source even fabricates history because the German citizens who have been deprived of education lack knowledge in history, therefore when Robert Ley produces false facts the citizens have no knowledge on what is true or false. The German citizens have been suffering for years and will obey anything that will boost their confidence in the German country. Dr. Robert Leys speech is a prime example of propaganda used by powerful leaders within the Nazi party, fabrications about racial supremacy caused the German citizens to view themselves as above the rest of the world and therefore some trul y believed that the actions being committed by their party or the thoughts running through individual minds were in fact, true. In the book Nazis: A Warning from History author Laurence Rees states that the citizens of Germany were influenced to the extreme by the Nazi party that they could not even see right from wrong.[6] The German citizens were so vulnerable due to the past events that had occurred in their country that propaganda was in many ways unproblematic to impede in the minds of citizens. With the conflicting and suffering of the past, the Nazis were able to create a sense of nationalism and racial supremacy. However, the Nazis were able to continue to manipulate the citizens through the use of propaganda in everyday life. The organization that controlled Nazi propaganda was carefully hidden from public view; Hitler organized it so well that there were numerous sections dealing with culture, spiritual, architecture, radio etc. The main aim of Nazi propaganda was to achieve recognition of the party not only within the state but within each individual. In the book Nazi Dictatorship written by Ian Kershaw it states how the Nazis held regular book burnings, in which Nazis would ransack libraries, houses, schools and remove all that did not fit the Nazi ideals.[7] Along with book burning the Nazis also took control of the press. When Hitler first came into power there was over four thousand seven hundred and three newspapers within Germany, yet by the end of 1934 the part y controlled about four hundred and thirty six newspapers indirectly and directly. Alongside taking control of literature and daily news Hitler took control of radio life as well as film. In Nazis: A Warning from History Laurence Rees discusses how to ensure that Hitler was heard Joseph Goebbels organized a sale of radios at a fraction of the price they would normally be therefore it would guarantee that citizens heard the speeches delivered by Hitler, it was also essential for speakers to be put on street corners and in restaurants so that avoiding Hitler was impossible.[8] Along with the radio came propaganda within films seen within the theatres or commercials. The Nazi party was attracted to films because â€Å"they were easier to make and mould and because they reached much wider audiences than live theatre.†[9] Each aspect of public and private life was invaded and changed in order to fit the Nazis dictatorship. As Zemen states in Nazi Propaganda â€Å"they amount of p ropaganda within German society and the extent and influence it had on people, even history cannot account for.†[10] The Nazi party had an appeal on citizens because it took over lives; it took over simple aspects such as reading an article, watching a film or even fabricating history. As Joseph Goebbels stated â€Å"the essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.†[11] A large aspect of propaganda produced during World War II was those outlining the Jews within the German state. The Nazi party was known for its Anti-Semitic views and blamed the Jews for the current conditions of the country. In 1943 the Nazi party published a pamphlet in which the section about the Jewish race is titled The Jew as World Parasite in which the Nazis stated how the war was the fault of the Jewish people â€Å"In this war for the very existence of the German people, we must daily remind ourselves that Jewry unleashed this war against us. It makes no difference if the Jew conceals himself as a Bolshevist or a plutocrat, a Freemason, or uses some other form of concealment, or even appears without any mask at all: he always remains the same. He is the one who so agitated and spiritually influenced the peoples that stand against us today†[12] The Nazi party was able to use propaganda to create the Jewish people to be seen as monsters that had destroyed the country of Germany and had poisoned it. Nazis blamed the race for the lack of jobs, the economic conditions, the high prices, and the food shortage and on one account it is known that the Jewish race gets the blame for the outcome of the Treaty of Versailles. The German citizens had pain and they needed someone or a group to blame for the problems the country was facing. The citizens had a history of corrupt governments and dictatorship but could not seem to grasp that a government just like the political party of the Nazi was at the fault of the failure of the German state. The Nazi party appealed to the citizens of Germany because they provided the citizens with racial supremacy, nationalists views, a race to blame and this was all done with propaganda that clouded their judgements. The Nazi party was able to appeal to the state of Germany and through the citizens through the extreme use of propaganda. Whether it was using the past conflicts, failures of the state, economic situations or bad governance the Nazi party came into control by fabricating aspects of reality. The Nazi party was able to maintain power by manipulating the citizens through the influence of propaganda within the films, radios, newspapers, books and even creating false images of other human beings surrounding the German state. The party blocked the world from Germany and Germany from the world, it trained not only adults but young men, women and children to think and act just as the cruel and powerful leaders did. Propaganda was able to persuade and brain wash the vulnerable citizens with the state into believing and following the ideals of the Nazi party. Propaganda led to the massacre of thousands of people within a nation who had been waiting for a leader to help them remove suffering an d pain, yet only death was brought upon by the once viewed â€Å"hero.† As the head of the Nazi party, Adolf Hitler said â€Å"Through clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way round, to consider the most wretched sort of life as paradise†[13] Bibliography Kershaw, Ian. The Essence of Nazism .The Nazi Dictatorship: Problems and Perspectives of Interpretation, 2nd Edition. London: Edward Arnold, 1989. 22. Print. Kitchen, Martin. Nazi Rule.A History of Modern Germany, 1800-2000. Malden, MA: Wiley-Blackwell, 2006. 279. Print. Ley, Robert . Robert Ley Speech (31 March 1939).Calvin College Distinctively Christian, Academically Excellent, Always Reforming. N.p., n.d. Web. 24 Mar. 2010.

Good Instructor :: essays research papers

Whether a good or bad instruction can affect the learning of students. A lot of instructors had been teaching me through out my years in school. No doubt some of the instructors are good and some of them are bad. Whether the instructor is bad or good cannot be judge by his or her education background. It is also important that they have a good way and method of treating and teaching their student. Teaching individually will be very effective, however, it will not happen in a classroom. In order to be affecting in the classroom, I think the instructor should be patient to the students, understand how people learn, be familiar with the difficulties people have with learning, then recognize these difficulties when they occur in class and know how to overcome these difficulties, and finally plan and be prepared to teach.   Ã‚  Ã‚  Ã‚  Ã‚  It is hard for an instructor to teach a lot of student with different learning ability at the same time; therefore, the primary factor to teach is patient. Patient is a primary thing to be an instructor. There are a lot of student in a classroom. The instructor should know that different person has different learning ability. Some Student may learn very fast but some learn very slowly. The instructor should not expect all students get the knowledge right after he taught. Student may ask a lot of questions or need to be explained a lot of time to understand the material. The instructor should be patient to the student when dealing with different students. Knowing that there are a lot of materials from the book to cover in a school year, a well skilled instructor should always plan ahead for the lecture. Remember there are poorly skilled instructors too - most of us have had inexperienced or poor teachers. Good Instructor :: essays research papers Whether a good or bad instruction can affect the learning of students. A lot of instructors had been teaching me through out my years in school. No doubt some of the instructors are good and some of them are bad. Whether the instructor is bad or good cannot be judge by his or her education background. It is also important that they have a good way and method of treating and teaching their student. Teaching individually will be very effective, however, it will not happen in a classroom. In order to be affecting in the classroom, I think the instructor should be patient to the students, understand how people learn, be familiar with the difficulties people have with learning, then recognize these difficulties when they occur in class and know how to overcome these difficulties, and finally plan and be prepared to teach.   Ã‚  Ã‚  Ã‚  Ã‚  It is hard for an instructor to teach a lot of student with different learning ability at the same time; therefore, the primary factor to teach is patient. Patient is a primary thing to be an instructor. There are a lot of student in a classroom. The instructor should know that different person has different learning ability. Some Student may learn very fast but some learn very slowly. The instructor should not expect all students get the knowledge right after he taught. Student may ask a lot of questions or need to be explained a lot of time to understand the material. The instructor should be patient to the student when dealing with different students. Knowing that there are a lot of materials from the book to cover in a school year, a well skilled instructor should always plan ahead for the lecture. Remember there are poorly skilled instructors too - most of us have had inexperienced or poor teachers.

Hillcrest Case 7 Operative

OPERATIVE REPORT Patient: T. J. Moreno Patient ID: 110497DOB: 02/15Age: 44Sex: M Date of Admission: 10/09/2013 Date of Procedure: 10/09/2013 Admitting Physician: Patrick Keathley, MD Endocrinology Surgeon : Dr. Max Hirsch, MD Orthopedics Assistant: Markus Leroy Johnson PAC (Surgical assistant was used for soft tissue protection and retraction and also for maintaining reduction during temporary and permanent fixation use of surgical assistant was medically necessary, and to prove the safety and efficacy of the procedure. Preoperative Diagnosis: Left hindfoot osteoarthritis. Postoperative Diagnosis: Left hindfoot osteoarthritis. Operative Procedure: 1) Triple arthrodesis . 2) Popliteal sciatic block placed by surgeon explicitly for postoperative pain management. Anesthesia: General by Chuck Delaney, MD. Condition during anesthesia, stable. Specimen Removed: Nine. IV Fluids: See nurse’s notes. Estimated Blood Loss: See nurse’s notes. Urine output: See nurse’s notes. Complications: None. Postoperative condition: Stable (Continued) OPERATIVE REPORT Patient: T. J. MorenoPatient ID: 110497DOB: 02/15Age: 44Sex: M Page: 2 INDICATION: A 44 year old male with hindfoot osteoarthritis pain, who has failed conservative management after reviewing risks, benefits and alternatives, he has agreed to proceed with surgical management. Risks of delayed healing, non-healing and infection, nerve vessel tendon injury, ongoing pain and discomfort, procedure failure, need for revision surgery, and/or hardware removal noted. The fact that he will have a stiffed hindfoot noted. Patient’s questions were answered, and he was consented for the planned procedure.PROCEDURE IN DETAIL: The patient was taken to the operating room where general anesthesia was induced. Time out was taken indicating the appropriated site, procedure, and patient. Operative site was initialed, one gram of Ancef given IV. Popliteal block was placed medial to lateral hamstring, 3 fingerbreadt hs proximal flexion crease to the knee. Intraneural injection of avoided by reducing the amperage to below 1 milliamp, seeing an obliteration of motor response. The extremity was prepped and draped in the usual fashion. Extremity exsanguinated, tunicate inflated.No equinus was present. Metier incision made from the tip of the fibula to the base of the fourth metatarsal. Extensor digitorum brevis and fat pad were elevated off the inferior peroneal retinaculum. Calcaneocuboid and subtalar joints were carefully exposed, denuded of cartilage, and prepared with a 4mm osteotome for arthrodesis. The calcaneocuboid joint was exceptionally osteoarthritic. The talonevicular joint linear incision was made in line with the posterior tibial course, sharp dissection carried down through skin with blunt dissection of subcutaneous tissues.Saphenous vein was retracted in a dorsal postion, linear incision made in the periosteum. The calcaneo and the talonavicular joint were carefully exposed. Cartill age, or what was remaining of cartilage was removed. There were extreme osteoarthritic thoughout. Essentially 5%-10% of cartilage remained. The osteophytes were carefully excised with osteotome, the joint was prepared with microfracture using an osteotome on both sides of the joint. (Continued) OPERATIVE REPORT Patient: T. J. Moreno Patient ID: 110497DOB: 02/15Age: 44Sex: M Page: 3Shortly the incision made off the weight bearing surface of the posterior heel. Guide wire from the 70 cannulated set was advanced across the posterior heel across the subtalar joint into the talor neck body junction. This was done while the heel was held in a slight valgus position. After verifying position and measuring, the wire was advanced to the anterior ankle, held with a hemostat. This was followed by sequential reaming with 4. 0 and then 7. 0 cannulated reamers. Next, after tapping, a fully threaded 100 mm screw was placed over a washer. Care was taken to avoid soft tissue impingement posteriorly. Excellent compression, fixation, subtalar joint were obtained without impingement of the ankle. Next the talonavicular joint was reduced to a foot plantar grade position, held with two 4. 0 cannulated screws starting at the naviculocuneiform joint. Next the calcaneocuboid joint again was adjusted to allow for plantar grade foot position. The joint was held with 4 staples from the 3M 15X16mm stabilizer. All wounds were irrigated with normal saline, excellent compression was present in each position, the medial periosteal was repaired with 3. 0 vicral suture.Subcutaneus tissues closed with 3. 0 vicral and skin closed with skin clips. On the lateral side, extensor digitorum brevis was repaied to the inferior peroneal retinaculum as was the fat pad. Subcutaneous tissue was closed with 3. 0 vicral. Skin closed with 4. 0 nylon. The posterior heel was irrigated and closed with 4. 0 nylon suture. A sterile dressing was applied plus telfa dressing, sponge, Webril, cotton roll, and plaster sp lint. The foot was at a final plantar grade position. Image intensification showed well placed hardware, extra articular to the ankle.Patient was taken to the recovery room in stable condition with no known complications. POST-OPERATIVE PLAN: The patient will be observed overnight with pain control maintained. Once he is surgically stable, patient will be transferred to endocrinology for evaluation and care of his newly diagnosed diabetes and hypertension. He is to follow up in my office in one week for wound check. _______________________________________________________________ Max L. Hirsch, MD Orthopedic Surgery mh/xx D: 10/15/20 T: 10/15/20

Appiled Arts Essay

Although we now tend to refer to the various crafts according to the materials used to construct them-clay, glass, wood, fiber, and metal-it was once common to think of crafts in terms of function, which led to their being known as the â€Å"applied arts. † Approaching crafts from the point of view of function, we can divide them into simple categories: containers, shelters and supports. There is no way around the fact that containers, shelters, and supports must be functional. The applied arts are thus bound by the laws of physics, which pertain to both the materials used in their making and the substances and things to be contained, supported, and sheltered. These laws are universal in their application, regardless of cultural beliefs, geography, or climate. If a pot has no bottom or has large openings in its sides, it could hardly be considered a container in any traditional sense. Since the laws of physics, not some arbitrary decision, have determined the general form of applied-art objects, they follow basic patterns, so much so that functional forms can vary only within certain limits. Buildings without roofs, for example, are unusual because they depart from the norm. However, not all functional objects are exactly alike; that is why we recognize a Shang Dynasty vase as being different from an Inca vase. What varies is not the basic form but the incidental details that do not obstruct the object’s primary function. ?Sensitivity to physical laws is thus an important consideration for the maker of applied-art objects. It is often taken for granted that this is also true for the maker of fine-art objects. This assumption misses a significant difference between the two disciplines. Fine-art objects are not constrained by the laws of physics in the same way that applied-art objects are. Because their primary purpose is not functional, they are only limited in terms of the materials used to make them. Sculptures must, for example, be stable, which requires an understanding of the properties of mass, weight distribution, and stress. Paintings must have rigid stretchers so that the canvas will be taut, and the paint must not deteriorate, crack, or discolor. These are problems that must be overcome by the artist because they tend to intrude upon his or her conception of the work. For example, in the early Italian Renaissance, bronze statues of horses with a raised foreleg usually had a cannonball under that hoof. This was done because the cannonball was needed to support the weight of the leg. In other words, the demands of the laws of physics, not the sculptor’s aesthetic intentions, placed the ball there. That this device was a necessary structural compromise is clear from the fact that the cannonball quickly disappeared when sculptors learned how to strengthen the internal structure of a statue with iron braces (iron being much stronger than bronze). Even though the fine arts in the twentieth century often treat materials in new ways, the basic difference in attitude of artists in relation to their materials in the fine arts and the applied arts remains relatively constant. It would therefore not be too great an exaggeration to say that practitioners of the fine arts work to overcome the limitations of their materials, whereas those engaged in the applied arts work in concert with their materials.

Free Essays on Networks

Networking is one of the most significant steps in the electronic evolution since the invention of the PC. A computer network is a group of connected computers that allow the sharing of information and peripherals. The most basic network is made up of two computers connected by some kind of cable in order to exchange information more quickly and efficiently. A standalone computer is very useful to many businesses, but without a network, those businesses would have to spend twice the amount of money on computerization than they would have to by implementing a network. A network allows many computers to share peripheral devices such as printers and facsimile machines. The two primary benefits of computer networks are sharing of devices and data. There are two basic types of networks: peer-to-peer and server-based. On a peer-to-peer network, any computer can act as a server to share resources with other machines and as a client to access these resources. On the other hand, server-based networks require a server computer whose job is to respond to requests for services or resources from clients elsewhere on the network. Server-based networks are used in most organizations today. There is an advantage to server-based networks such that it centralizes user accounts and eases maintenance with less need for administration. There are some disadvantages as well. Two of the largest and most common disadvantages are server failure and initial start up cost. When the server fails, the whole system is considered useless until the server is fixed. Ser vers can also be very expensive, ranging from $5000.00 to $150,000.00. Also, in order to cut down on server failure, special-purpose server software, hardware and expert staff is required. This will increase cost, but in the long run networks have proven to be very profitable by cutting down on day-to-day office expenditures. Before a server can be incorporated into a business, a networ... Free Essays on Networks Free Essays on Networks Networking is one of the most significant steps in the electronic evolution since the invention of the PC. A computer network is a group of connected computers that allow the sharing of information and peripherals. The most basic network is made up of two computers connected by some kind of cable in order to exchange information more quickly and efficiently. A standalone computer is very useful to many businesses, but without a network, those businesses would have to spend twice the amount of money on computerization than they would have to by implementing a network. A network allows many computers to share peripheral devices such as printers and facsimile machines. The two primary benefits of computer networks are sharing of devices and data. There are two basic types of networks: peer-to-peer and server-based. On a peer-to-peer network, any computer can act as a server to share resources with other machines and as a client to access these resources. On the other hand, server-based networks require a server computer whose job is to respond to requests for services or resources from clients elsewhere on the network. Server-based networks are used in most organizations today. There is an advantage to server-based networks such that it centralizes user accounts and eases maintenance with less need for administration. There are some disadvantages as well. Two of the largest and most common disadvantages are server failure and initial start up cost. When the server fails, the whole system is considered useless until the server is fixed. Ser vers can also be very expensive, ranging from $5000.00 to $150,000.00. Also, in order to cut down on server failure, special-purpose server software, hardware and expert staff is required. This will increase cost, but in the long run networks have proven to be very profitable by cutting down on day-to-day office expenditures. Before a server can be incorporated into a business, a networ...

The John F. Kennedy years were often described as Camelot Term Paper

The John F. Kennedy years were often described as Camelot - Term Paper Example It is difficult to define President Kennedy. He was a man with a hidden past, and one who kept his life in strict compartments. He had spent much of his youth seriously ill, and even throughout his Presidency hid the constant pain he felt, so that even those who were closest to him were unaware of it1. As a man he w as easily bored, loved excitement and was charming to all those he dealt with. Whatever decisions he made he was able to back up through rhetoric and charm regardless of whether the choice that had been taken had been the correct one2. There were many events throughout Kennedy’s short presidency including riots over the admission of Negros into University, the Cuban Missile Crisis, civil rights movements, the Vietnam War, as well as countless other incidents3. The manner in which Kennedy handled these incidents and the depiction of him in later literature and film have led to the years of John F. Kennedy’s presidency have often been called the Camelot years, referring to an idealized time, analogous to the years of King Arthur. Under this analogy, Kennedy is thought of as a hero, promising peace to the United State including the complete withdrawal from the Vietnam War. This never happened because of the assassination of Kennedy in 1953. How realistic is this view of Kennedy? Was he a hero, giving the United States a few golden years, or does this view ignore many of the facts of Kennedy’s presidency? This essay examines some of the key aspects of Kennedy’s presidency, including his opinions and decisions concerning the Vietnam War, the way he was as a leader, how he appeared in public compared to his own staff and his personality. It is proposed that the concept of the ‘Camelot years’ of Kennedy’s presidency was brought about by opinions and theories following his assassination, and perhaps by the fact that he was assassinated, but that this description of his term bears little resemblance either to t he man himself, or the events that occurred throughout his time as President. The Vietnam War Kennedy is often seen as a peace bringer and a hero because of his strong desire to bring about the end of the Vietnam War. This image was first advanced by the film JFK produced by Oliver Stone4. Stone forwarded the idea that Kennedy had the intention of ending the Vietnam War, but that this plan was prevented by his assignation in 1963. The image that Kennedy puts forward is one of a lone hero, and has grown in popular opinion since the film’s release5. Yet, considering him a hero in this respect is not entirely accurate. While it is true that in 1963 he strongly desired to end the war, the actions in the first two years of his presidency were not to this end. When he first took office, the war had been occurring for some time, and the position of the United States was poor and on the verge of collapse. Under his leadership, the war was escalated in 1961 and 1962 with the level of violence being increased6.He was responsible for substantially raising the level of aggression with such acts as ordering a squadron from the United States Air Force to become involved directly in combat operations7. As a consequence, he moved the focus from being warfare that was backed by the United State to direct armed attack8. Indeed, although Kennedy’s military advisors put forward predictions that the increases in violence would eventually lead to a military victory within Vietnam, and allow the United States to withdraw their forces, Kennedy himself never fully supported the idea of withdrawal9. The opinion that Kennedy planned to end the Vietnam War was not the only thesis that has been proposed by supporters of Kennedy. Some have proposed that he planned not only the complete with

The International Monetary Fund and World Bank Annotated Bibliography

The International Monetary Fund and World Bank - Annotated Bibliography Example IMF has laid strategies and efforts to promote sound macroeconomic policies, orderly adjustment, and market-oriented reforms are essential to reduce poverty and income inequality in those countries under the IMF programs. According to the Eurodad report, the organization is paying increasing attention to the quality, not just the quantity, of its adjustment programs. These allegations raised by the IMF are of fundamental nature but I disagree with the initiative based on the following sentiments. In this case, the IMF does not issue fresh instructions to adjust the amount the member must transfer so that the amount will be in accord with the new exchange rates in relation to the loans offered through World Bank. Article IV of the IMF has provided a disagreement support regarding the motion that the IMF and World Bank should not continue attaching strict conditions on how their loan money is used and what other economic changes must occur before the loans are approved. The support is based on the macroeconomic outlook and the risk of economy globally. With the recovery of intense domestic demand in New Zealand by mid-2010, the IMF in conjunction with the World Bank should do away with the strict notions laid on the loans offered to the clients. Such unexpected happenings that were experienced in New Zealand should be planned for when the IMF is issuing out funds through the World Bank. For instance, the IMF director had announced a direct increase on the funding projects in New Zealand by 15%, a state that could not have been implemented in the initial epoch while implementing the standardized value on the funding of the earthquake victims in New Zealand.

Globalisation and International Politics Essay Example | Topics and Well Written Essays - 2250 words

Globalisation and International Politics - Essay Example Fortunately, the poor countries’ debt relief deal by the World Bank and the International Monetary Fund (Rosenberg, 2005, 45), has been one among the significant changes, which have resulted from the strong protests and demonstrations, linked to international political economy. Adding to that, the workability of markets has not been up to the expectations of many key players in the markets. For instance, the past few years have marked significant progress for many nations in terms of progress, while some states have had their development deteriorate. In some cases, the progress in development of some nations has altered within a small margin over the past few years, as the political economies of such state has been affected by globalisation in small extents. All the happenings in the past few years have seen the challenging of institutions, strategies and beliefs. As an example, the functionality of the institutions concerned with the economic governance at the global platform and the development doctrines that are internationally accepted have faced attacks from the western economists (Stiglitz, 2003, 97). At the same time, global issues have pressurised the urge of addressing the big problems that have prevailed in Africa over the past few years. ... The term is mostly associated with the economic aspect, which involves the production of services and goods, and how they are distributed – the progress in reducing the factors that inhibit trade internationally. Such factors often include import quotas, the export fees and tariffs (Sepulchre, Arcak & Teel, 2002, 524). Thus, globalisation defines the process by which national economies integrate increasingly, to global economy. On the other hand, the term ‘political economy’ refers to the study of how goods and services are produced, bought and sold (Amoore, 2000, 72), and how these processes relate with the government, custom and law. These processes also relate with how the wealth and income of a nation are distributed. The term owes its origin to the moral philosophy, and has grown over time to be the study of the states’ economies. Globalisation and the political economy have interconnections to the sense that, in the present world, most issues surround ing globalisation are politically oriented, and thus, globalisation is a major factor in the political economy. Globalisation plays a vital role in shaping the international political economy in a diverse spectrum. Ways in which Globalisation Shapes International Political Economy In the better internalisation of the basic organisation of our societies, the strong interrelation between wealth and power has been a critical factor. For the past few years, the richness in the political economy has been unveiled by international relations. Currently, the international relations are a key issue that explains the operation and evolution of the economy of the present world (Dilip, 2001, 168). The relations often include public policy shaping, the steps taken by regulatory systems and

Ecological Evaluation of Environmental Problems Essay Example for Free

Ecological Evaluation of Environmental Problems Essay Biodiversity refers to the abundance of life forms (bio means life, diversity means variety or assortment). This includes different animals, plants and micro-organisms. The ecosystem where these living organisms belong, as well as their genetic make-up, is also part of biodiversity. Wide biodiversity is advantageous to species development as there will be various interactions going on among the different species. Among the most bio-diverse ecosystems are rainforests and aquatic ecosystems. Both land and water species can be found in these habitats. The existence, however, of these ecosystems are becoming endangered as a lot of human activities negatively impact these ecosystems. Forest destruction has been an existing issue for the longest time. Pollution – air and water – is also one of the most common problems different ecosystems and the environment itself are facing. Human activities also cause global warming which is not healthy for all living creatures. These things that people do to our environment can definitely be prevented and avoided. We can start by stopping the use of substances with chemicals such as chlorofluorocarbons (CFCs) which were identified as harmful to the ozone layer. This simple deed can help decrease the effects of global warming to the environment. Local governments should also enforce strict laws against forest destruction. Environmentalists can also start a campaign on reforestation to help rebuild destroyed forests and natural habitats. Maintaining biodiversity is important in human sustainability. Each life form is beneficial to one another. Plants are the producers in the food chain. Some primary and secondary consumers are also taken by humans as food, which is our main source of energy. Continuous destruction of the ecosystems leads to the decrease in these food sources. Thus, preserving the ecosystems and maintaining biodiversity should be seriously considered by everyone. Acid deposition starts with the combustion of fossil fuels such as coal and oil. Burning of these fuels produces nitrogen oxides and sulfur dioxide which are considered air pollutants. Volcanic eruptions can also emit these pollutants. When the nitrogen oxides and sulfur dioxides get released to the atmosphere, chemical transformation happens and sulfuric and nitric acid compounds are produced. These compounds make the air acidic. Eventually, these acidic compounds fall to the surface of the Earth – the process called â€Å"acid deposition†. Deposition can happen in wet or dry form. Wet deposition occurs when the nitric acid and sulfuric acid compounds are transported with rain, fog, or snow. When these compounds are carried as fine particles by the wind, it is called dry deposition. Acid deposition cause severe damages to the ecosystem. Fish species found in lakes affected by acid deposition tend to disappear. Other aquatic resources in lakes and rivers tend to either disappear or die which creates an imbalance to aquatic ecosystems. Acidification also changes phytoplankton composition. Likewise, acid deposition also affects forests by killing a lot of trees due to the acidic compounds settling onto these life forms. This is evident in most forests where there are copper and nickel refineries nearby. This environmental problem can also trigger asthma and some bronchial infections to humans. The effect may not be seen immediately and may take years before it can be realized. In order for us to minimize the cases of acid deposition is to have a global initiative of reducing emission of sulfur dioxide and nitrogen oxides which cause air pollution. Educating the entire world population of this phenomenon can be a good start. Factories and industrial plants burning fossil fuels should try to research and find other earth-friendly alternatives to those harmful chemicals. Cultural eutrophication is the accelerated aging of aquatic ecosystems, especially lakes, through man-made activities. Eutrophication is the natural process of aging of lakes which is characterized by an increase in the growth of algae and aquatic weeds. Eutrophication rate is determined by how fast the lake gets sediments and nutrients from the watershed, and this naturally occurs over a long period of time. However, if the lake is located in an urbanized area or developed region, eutrophication speeds as there is definitely higher number of sediments and nutrients getting into the lake. This is when natural eutrophication becomes cultural eutrophication. The increased sediments and nutrients, which are mainly phosphorous, usually come from road sand, oil, lawn fertilizers, gas, salt and organic matter being transported to the lake through stormwater or groundwater. Inefficient septic systems can also cause cultural eutrophication. This environmental phenomenon can be prevented through continuous monitoring of the local government. Environmental officials should identify the cause of the cultural eutrophication and determine where the increased sediments are coming from. Once this is identified, measures to prevent these nutrients and sediments from getting into the lake could be placed and enforced. Global warming, from the term itself, is the continuous increase in the temperature of our planet. Global warming is mainly caused by increase of greenhouse gases in the atmosphere. Greenhouse gases such as carbon dioxide, water vapor, ozone and methane forms a gaseous blanket around the Earth. This blanket traps the heat which is responsible for making the Earth warm; else our planet’s temperature would be well over 60 degrees colder. Global warming becomes an environmental issue because the gaseous blanket is getting thicker and thicker over the years which make the Earth’s temperature extra hot. The increase in greenhouse gases which causes global warming is due to burning of fossil fuels, agricultural byproducts, industrial processes, waste disposal and treatment among others. By the year 2100, Earth’s temperature will rise by 3 °C to 5 °C and sea levels will rise by 25 meters, at least, because of global warming. This would mean an increase in the occurrence of heat waves, floods, tornadoes and drought. Agricultural yields will be low due to these extreme weather conditions. Diseases will also spread easily. Global warming is already a known issue. The only thing that we have to do is to make significant changes in the way we do things like the use of fuels contributing to the increase of greenhouse gases. Little things can help curtail the effects of global warming such as changing filament light bulbs to fluorescent bulbs, making sure the refrigerator and freezer doors are always shut properly, and other measures of conserving electricity. This will not only help save the Earth from global warming, it will also help you save money due to less electricity consumption. Electricity is the most common form of energy people use daily. Currently, electricity is being generated mainly by burning fossil fuels. We all know from the above discussions that fossil fuel combustion creates air pollutants that contribute to acid deposition and global warming – in short, environmental destruction. If this way of using energy continuous, we would be in danger of losing a healthy planet to live in a hundred years. Another danger of this is not having enough fossil fuels to use in the future as this is not a renewable source of energy. Fossil fuels such as coal and oil can be depleted because there can only be as much of them in our planet. In order for us to prevent global environmental destruction, we should all try to use sustainable energy in order for us to have reserves in the future. Examples of sustainable energy are renewable sources such as wind, solar, geothermal, tidal and wave power among others. Power plants and electric companies should slowly convert their electricity generating processes to one of these in order to lessen the waste pollutants of fuel combustion. Big companies may also want to initiate a study if its facilities and offices would run on self-built solar power. Other than the big savings, it will definitely help in reducing the number of fossil fuel electricity consumers.

Key Trends In Footwear Industry

Key Trends In Footwear Industry The key trends currently affecting this industry can be seen in both the macro and micro environments. Firstly, alongside Government health campaigns, consumers are exercising more (Bauer 2008, p.14). Dichotomously, the World Health Organization predicts that there will be 2.3 billion overweight adults in the world by 2015 (BBC News, 2008). Therefore an interesting paradox is emerging between consumers becoming more fitness-oriented and those who are being pushed to exercise more. Bauer further reports that an increase in health-club memberships has driven sales of sportswear. More specific to the sportswear sector, an initial trend is the rise of consumer nostalgia, which has led to many brands re-releasing heritage or retro products for fashion-related purposes. Another key trend is the merging of sportswear and technology as brands develop advanced fabrics and continue to develop activity-specific technologies in each sport (Pedersen, Parks, Quaterman and Thibault 2010, p. 80). Bauer also reports that these companies have a bias towards male consumers, but this being addressed by more attention to womens sporting needs and tastes. Moreover, in response to a higher bargaining power of retailers, sportswear companies are opening their own concept stores. Company Background Puma AG can be considered as one the leading manufacturers of athletic shoes, sportswear, as well as accessories in the world. It is best known for its products like soccer shoes, and uses sponsorship for its marketing strategy. The company had already done several sponsorship for different international sports super stars like Diego Armando Maradonna and offer different line of sport clothing that designed by renowned designers such as Lamine Kouyate. The company was first founded in 1924, as Gebruder Dassler Schuhfabrik, in English, the Dassler Brothers Shoe Factory by the Dassler brothers, Adi and Rudi. But the partnership ended during the World War II, when the brothers had a great fight, that lead for separation of the business. Adi continue the business and renamed it from his nickname and first 3 letters of his surname: Adidas. On the other hand, Rudi founded his own company named, Puma AG Schufabrik Rudolf Dassles, on the other side of Aurach, in 1948 (Pedersen 2006, p.513). The company had become famous due to their innovative products such as the process of vulcanization in producing their soccer shoes that had become the standard process for the soccer shoes during that time. The company had also introduced their innovation in running shoes with the help of the unique shape sole and the Velcro strap. Puma brand differentiation In recent years, the Puma brand has become synonymous with fashion, style, and sport. Through fresh design, co-branding and partnerships with celebrities and famous designers, Puma has elevated their brand image so that it now competes with fashion brands as well as their traditional rivals in the sporting footwear industry. The Puma brand communication strategy is flexible across multiple categories, yet communicates innovation for an active lifestyle (Sports in America 2008). Puma communicates with each category in a unique manner, but the tone is distinctly tied back to the overall brand through the overarching brand personality and identity. To extend their brand Puma has created concept retail stores that enable people to experience the brand in engaging and compelling ways (Cassidy 2001, p.31). Puma also engages customers through their Mongolian barbeque concept that enables customers to design and build their own footwear from scratch. Further differentiating the brand from traditional rivals, Puma frequently hosts promotional events that are based around active lifestyle themes based on dining, entertainment, fashion, and music. Puma creative advertising Puma has emphasized its position as a trendy brand. For example, during the 2002 World Cup in Japan, while Nike and Adidas spent millions of dollars on conventional advertising, Puma used sushi bars in fifteen cities around the world including New York, Hong Kong, and Madrid to showcase its product. Puma branding director Antonio Bertone noted that Pumas target market of fashion-conscious customers are eating sushi anyway. The company also began running a commercial that featured former English soccer player Vinnie Jones and other Puma sponsored athletes in a sushi restaurant (Tkacik 2002, p. B8). Not all major ad campaigns feature celebrity athlete endorsements. New Balance has a long standing policy against such endorsements. Instead, it relies on campaigns featuring every day people. One of their most recent campaigns ran under the slogan There are two motivations in sports. Which is yours? For love or money? which emphasized their focus on producing shoes for everyone who enjoys sports, not just star athletes (White 2005, p. 13). This strategy complements their original product positioning as a company for serious runners that also makes shoes in all widths, for athletes of different abilities and shoes sizes. Fashionization Style-conscious consumers, guided in part by effective marketing, want shoes that will enhance their image and not just cover their toes. Customers notice whether their shoes have a swoosh or a lack thereof, thus entrants will have difficulty winning them over without these symbols and the cool-factor that goes with them. Even in the athletic shoe sector, the importance of fashion over function is rising. The fashionization of shoes took off in 1997, when Puma enlisted designer Jil Sander to create a limited-edition womens running shoe to ignite its lackluster image and sales (Orecklin 2002, p. Y4). Celebrity advertising The effectiveness of celebrity advertising has been linked by some authors, to the process of social influence (All-Star Athletes Reveal -Almost- All for Puma TV Campaign 2005, p.9). In a seminal work, authors had it distinguished two forms of social influence. The first, termed informational social influence, refers to influence to accept information obtained from another as evidence about reality. The second, normative social influence, refers to the influence to conform to another person or group (Pedersen, Parks, Quaterman and Thibault 2010, p. 112). Using celebrity advertising is necessary, since Puma shoes stick to its goal to mix sports, lifestyle, and fashion. New Stuff campaign PUMA decided to communicate their brand image through a product-focused campaign that conveys cutting edge style to a 16-34 year old audience (Sports Industry Trends 2008). Puma introduced the award winning New Stuff campaign as a way to showcase their design leadership. New stuff print executions highlighted the freshest new Puma styles and the commitment that Puma has to providing customers with innovative sport lifestyle products. A core objective of the campaign was to increase sales, increase the mainstream audiences knowledge of Puma ranges and project the brands core values as being different. New products needed to be showcased to the mainstream audience in a creative and unique way that was unexpected, unique and different (Sports Industry Trends 2008). To communicate this concept, animated animals such as monkeys, bats, bees, mice, and fish are depicted as playfully interacting with Puma products in an engaging and fresh manner. Puma first introduced this campaign in 15 second television advertisements (Thompson and Baden-Fuller 2010, p. 118). The campaign was visually fresh and clean with crisp photography that drew attention to the products. The print advertising that followed reflects the focused simplicity and whimsical nature of the TV spots. Building momentum from the holiday season TV spots were run in November and they drew inspiration from Aesops fables by depicting two typical adversaries gifting each other Puma presents. Based upon the success of the TV ads, print ads were run into the following two seasons highlighting new Puma products. Elements of the ad migrated into surrounding media environments, engaging advertising savvy young adults who might be suspicious of broadcast advertising (Pedersen, Parks, Quaterman and Thibault 2010, p. 218).